Press Kit

 

Calvin's Craft Cookies is a Charlotte-based startup that upcycles grains from local breweries to make delicious and nutritious dog treats that are better for dogs and the environment.

Co-Founders Eric Westerduin and Sheera Bursch started Calvin's Craft Cookies as a side project in June 2019. After quickly realizing its potential, they decided to start working on this venture full-time as of January 1, 2020.

Calvin's Craft Cookies was founded on three key principles:

Eco-Friendly: Sustainably made with upcycled brewer's grains and packaged in recyclable cans
Clean Label: Using minimal, high-quality, human-grade ingredients with no fillers or preservatives
Giving Back: 15% of proceeds are donated to local animal rescue groups to help pets in need

The treats are primarily sold online via the company's website, but can also be found in breweries, bottle shops, and small pet retailers in Charlotte and the surrounding areas.

Team
Eric Westerduin
Co-Founder
eric@calvinscraftcookies.com
Eric is a serial entrepreneur and former investment banker. He saw the craft brewery boom unfolding in Charlotte, which motivated him to find a way to upcycle the wasted grains. Their unique packaging is thanks to Eric's ingenuity.
Sheera Bursch
Co-Founder
sheera@calvinscraftcookies.com
Sheera is a woman of many talents and former veterinary surgical nurse. When she heard Eric's idea, she jumped at the opportunity to formulate a healthier dog treat. Sheera came up with the company name and designed the logo.
Press Coverage
" Eric Westerduin and Sheera Bursch, co-founders of Calvin’s Craft Cookies, are upcycling those grains into nutrient-packed treats for dogs. "
Pup-cycled: Startup makes healthy dog treats from used brewery grains
South Charlotte Weekly - February 21, 2020
"Calvin’s ingredient list — no fillers, preservatives or artificial flavors — and packaging help set the brand apart. "
How Charlotte's brewery boom led to spinoff business opportunity for these local entrepreneurs
Charlotte Business Journal - February 18, 2020
"Two Charlotte residents are crafting a different kind of dog treat with a local product — beer grains."
What to do with leftover brewery grains? In Charlotte they become dog treats
The Charlotte Observer - February 14, 2020
Press kit powered by PressKitHero